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Hey, I'm

Carlo
Frinolli

Design leader who
  • builds
  • hacks
  • ships
  • mentors
  • foresees

Head of Design at Loquis · Founder & CDO of Ekitai · WUDRome since 2014 · ex Mozilla Rep. I lead design teams, and I build the products myself, with AI.
Glitch-effect hero artwork

A bit

About Me

DESIGNING TO CRAFT A MORE SUSTAINABLE WORLD

Head of Design at LOQUIS and founder & CDO of Ekitai. Before that, Head of Design at Caffeina and founder of NOIS3, the studio behind work for Airbnb, WFP and Accredia. I have run WUDRome since 2014 and was a Mozilla Rep from 2011 to 2017.
Carlo Frinolli, Design Visionary since 2002

DESIGN LEADER

My mission is to empower organizations and individuals to elevate their design thinking culture and create extraordinary digital experiences.

As a seasoned speaker and mentor, I share my design wisdom, fostering growth and sparking conversations in the community.

Simplifying complexity to forge

POWERFUL SOLUTIONS

PICK YOUR potion

Systemic Design Alchemies
Focusing on systemic value rather than on pixels. Seems obvious right?
Facilitation Witchcraft
Facilitation as in reducing bottlenecks, unnecessary efforts, and improve collaboration, since 2011
Rapid Prototyping
Deliver, rather than build... most of the times!

Key results for amazing clients

Airbnb revamped localization journey, winter release 2021

ANALYSIS, USABILITY TESTS, INTERVIEWS

Impact on 8.5M listings, 20% more machine translations, enabling greater inclusivity
Airbnb Mockups
Refugees interviews, Prototyping, and Usability Testing
DESIGN RESEARCH, SERVICE DESIGN, PROTOTYPING, VALIDATION
Increase purchase power for Refugees by 20% with 4 days of sprint prototyping
Dalili Case Study
Accredia: From WordPress site to
COMPLETE DIGITAL TRANSFORMATION
From 9600 to 10 minutes per month for colleagues to update working documents
Accredia: from WordPress website to Digital Transformation
Travel and geolocalized podcast platform to guide, and discover your surroundings
CO-DESIGN, PRODUCT DESIGN, SERVICE DESIGN, DESIGN SYSTEM
Redesigning the mobile app from the ground up, with iterative co-design approach

It worked like magic with...

Airbnb - Redesigner journey for listings localization
CocaCola - Caffeina
Microsoft - Engaging Open Source Communities since the Reboot
Parmalat - Caffeina
PosteItaliane - CoDesign Jam to speculate on the Future MoneyFarm products
VolksWagen
Mediaset - Caffeina
RAI - Training and Accessibility
SopraSteria - User Research for Electrical Utilties
Findomestic - Caffeina
Dr.Freel - Caffeina