Carlo
Frinolli

DESIGN
VISIONARY
ORCHESTRATOR
HACKER
thinker
facilitator
tinkerer
strategist
wizard

Empowering organizations and individuals  to make stellar design decisions,  and create unparalleled digital products, since 2002

I'm a visionary, Head of Design @ LOQUIS, previously Head of Design @ Caffeina, and the creative mind behind NOIS3 and WUDRome.
With over two decades in strategic design, I've been weaving innovation, functionality, and aesthetics to craft user-centric digital products.

The Journey of a

My mission is to empower organizations and individuals to elevate their design thinking culture and create extraordinary digital experiences.

As a seasoned speaker and mentor, I share my design wisdom, fostering growth and sparking conversations in the community.

Simplifying complexity to forge

Motivational Spells

Systemic Design Alchemies

Facilitation Witchcraft

Rapid Prototyping

Airbnb revamped localization journey, winter release 2021

ANALYSIS, USABILITY TESTS, INTERVIEWS

Impact on 8.5M listings, 20% more machine translations, enabling greater inclusivity

EXPLORE case study

Refugees interviews, Prototyping, and Usability Testing
DESIGN RESEARCH, SERVICE DESIGN, PROTOTYPING, VALIDATION

Increase purchase power for Refugees by 20% with 4 days of sprint prototyping

SEE the impact

Accredia: From WordPress site to
COMPLETE DIGITAL TRANSFORMATION

From 9600 to 10 minutes per month for colleagues to update working documents

Discover transformation

Travel and geolocalized podcast platform to guide, and discover your surroundings
CO-DESIGN, PRODUCT DESIGN, SERVICE DESIGN, DESIGN SYSTEM

Redesigning the mobile app from the ground up, with iterative co-design approach